Concept
Surprising. Intriguing. Stimulating. As the theme of the trendy Hotel BLOOM! in Brussels is in its name, we wanted a unique way to illustrate this right inside the spacious rooms. So we thought of painting them to illustrate the Bloom theme. But how? And by whom?
We contacted ELIA, the European League of the Institutes of the Arts - a body that represents almost 350 art institutes across 47 countries and encompasses every creative art form.
ELIA handled the artistic side of the project: looking for trendy young European artists through member institutes, setting up a selection committee and selecting the artists based on specific criteria. (http://www.elia-artschools.org)
The result is a totally unique view inside the contemporary art world across Europe. All this inside your Brussels hotel, providing both a fashionable touch to each hotel room and a stimulating environment for the visitor.
bloom /bloohm * noun (formal or technical) 1a a blossom or flower (usually one on a plant that people admire for its flowers): the exotic blooms of the orchid b the state of having flowers: the roses are in bloom 2a a time of beauty, freshness, and vigour: the bloom of youth b a time or state of highest perfection; prime: in full bloom 3 a rosy or healthy appearance: the bloom on her cheeks 4 a delicate powdery coating on some fruits and leaves. 5 cloudiness on a film of varnish or lacquer. * verb 1a to produce or yield flowers. b to support abundant plant life: they are setting out to make the desert bloom 2a to flourish: the children had bloomed during their stay on the farm. b to reach maturity; to blossom: their friendship bloomed over the weeks.
